“Marketing SMART with Nvirse,” which focuses on helping small and medium-sized businesses (SMBs) utilize SMART goals in their marketing. Episode 1 specifically addresses creating specific and measurable marketing goals, highlighting the importance of Key Performance Indicators (KPIs) like click-through rate and engagement rate. The podcast promotes Nvirse, a marketing analytics platform designed to automate the tracking of these KPIs. A marketing analytics expert is featured to offer additional insights. The overall aim is to guide SMBs toward more effective marketing strategies.