Problem Statement:
A renowned non-profit organization, committed to social welfare, wanted to improve donor engagement and retention. Without a comprehensive view of their donor data, they struggled to understand donor behavior and preferences.
Our Approach:
We initiated a comprehensive data collection drive, gathering information from donation campaigns, events, and donor feedback. By segmenting donors based on their engagement and donation patterns, we sought to create personalized engagement strategies.
Tools Used:
- Tableau for creating intuitive dashboards
- R for data analysis and clustering
- Salesforce for CRM integration
Outcome:
Our tailor-made donor dashboard provided:
- A real-time view of donation trends.
- Segmentation of donors into categories like “frequent donors,” “high-value donors,” and “event-based donors.”
- Actionable insights, such as optimal times to reach out to specific donor segments and preferred donation channels.
Blogs
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